Preheat oven to 350 degrees. Line two baking sheets with parchment paper; set aside.
In a large bowl, using an electric hand mixer beat together the cake mix, oil, eggs, and food coloring until well combined. Cover and chill the dough for 15-30 minutes.
Scoop out 1 tablespoon of cookie dough and roll into a ball. Roll the dough ball into confectioners’ sugar and place on prepared baking sheet and repeat with remaining cookie dough. Press a jumbo heart candy into each dough ball.
Bake for 8-10 minutes, do not over-bake, just until set. Cookies will continue to bake on the cookie sheet.
Let cool 3-4 minutes on the baking sheet before carefully removing to cool completely on a wire rack.
Cooks Note: If cookies spread a little, simply use a spatula to reshape before cooling completely.